Hello! I am Laurence Vandeputte, an art director with extensive experience in some of Belgium's most renowned communication agencies. I have successfully collaborated with numerous clients, earning both national and international recognition.
Art direction has been my passion since my academic years, and outside of work, I explore the realm of visual arts, ranging from photography to contemporary art and even ceramics.
My skills encompass design, art direction, and production management. I am known for my honesty, commitment, and attentiveness. As a Creative Director, I've led creative departments, overseeing teams, evaluating proposals, and staying abreast of industry trends.
At this stage in my career, I aim to share my experience and advocate for diversity within the creative realm. I strongly believe in teamwork and fostering a positive environment.
Everything I share here is not just about me but also about all the talents I've worked with on these projects. If I were to mention them, it would be as lengthy as a Hollywood credits roll. Clients, Creative Directors, creatives, strategists, accounts, producers, designers, directors, sound studios, media, ... Thank you to all of them.
Experience
Freelance Creative consultant, Brussels/Janvier 2024 - Present.
Communication officer- ESA Saint-Luc Bxl, Brussels/April 2024-Present
For me, this role goes beyond simply disseminating information; it's about raising awareness of the school's excellence, generating internal pride and a sense of community, and inspiring others to want to be part of it.
For me, this role goes beyond simply disseminating information; it's about raising awareness of the school's excellence, generating internal pride and a sense of community, and inspiring others to want to be part of it.
Lecturer-IHECS -haute école Galilée , Brussels/September 2024-Present
The objective of the course for Master 2 in advertising is to understand what a “Creative Leap” is by mixing creative culture and practice. A challenge !
The objective of the course for Master 2 in advertising is to understand what a “Creative Leap” is by mixing creative culture and practice. A challenge !
Board member - Creative Belgium, Antwerp/October 2023 - Present
Proud to be part of the board of Creative Belgium, created to promote Belgian creativity for brands and to motivate and welcome tomorrow's generation of communicators with a focus on inclusivity in creative professions.
Proud to be part of the board of Creative Belgium, created to promote Belgian creativity for brands and to motivate and welcome tomorrow's generation of communicators with a focus on inclusivity in creative professions.
Creative director/ Art Director, Publicis groupe Brussels/
June 2009 - December 2023
Creation of campaigns mainly for Carrefour, BNPPF, Orange, Renault, Stellantis, Mutualité Chrétienne, Air Belgium, SPA, VISA, Sanofi and Think Pink.
June 2009 - December 2023
Creation of campaigns mainly for Carrefour, BNPPF, Orange, Renault, Stellantis, Mutualité Chrétienne, Air Belgium, SPA, VISA, Sanofi and Think Pink.
Teacher - CAD , Brussels/September 2010 - June 2011
Assist the students in developing their creativity and teach them
the mechanisms of advertising creation. (4 hours per week)
Assist the students in developing their creativity and teach them
the mechanisms of advertising creation. (4 hours per week)
Art Director - AIR , Brussels/2006-2009
Creation of campaigns mainly for Mobistar, GSK, TaxiPost, Passendale, Amnesty International and Carrefour.
Creation of campaigns mainly for Mobistar, GSK, TaxiPost, Passendale, Amnesty International and Carrefour.
Art Director, Quattro/Saatchi, Brussels/2002 - 2006
Creation of campaigns mainly for Grand Marnier, IBSR, Rabobank, Carrefour, P&G, La Loterie Nationale, VLAM and Vache Qui Rit.
Creation of campaigns mainly for Grand Marnier, IBSR, Rabobank, Carrefour, P&G, La Loterie Nationale, VLAM and Vache Qui Rit.
Freelance Art Director - Comm’on, Brussels/2000 - 2002
Creation of campaigns mainly for BRU, Carpetland, Delhaize,
FIAT and P&G.
Creation of campaigns mainly for BRU, Carpetland, Delhaize,
FIAT and P&G.
Art Director, Lowe/Lintas, Brussels/1999 - 2000
Creation of campaigns mainly for Chat Noir, Creyf’s Interim,
Scripta and Balade.
Creation of campaigns mainly for Chat Noir, Creyf’s Interim,
Scripta and Balade.
Art Director, GV/Company, Brussels/1995-1999
Creation of campaigns mainly for IKEA, Maredsous, Belgacom, Nivea and La Royale Belge.
Creation of campaigns mainly for IKEA, Maredsous, Belgacom, Nivea and La Royale Belge.
Art Director - TBWA, Brussels/1992-1995
Creation of campaigns mainly for Mazda, Philip Morris,
Loterie Nationale, Nivea, Swiss Life and Club RTL.
Creation of campaigns mainly for Mazda, Philip Morris,
Loterie Nationale, Nivea, Swiss Life and Club RTL.
Teacher - ERG, Brussels/1991-1993
I hosted a practical course in Advertising for the Visual
Communication section in the Graphical Research School (Ecole de
Recherche Graphique).
I hosted a practical course in Advertising for the Visual
Communication section in the Graphical Research School (Ecole de
Recherche Graphique).
Junior Art Director - Lowe Troost, Brussels/1989 -1992
Creation of campaigns mainly for Delhaize, Loterie Nationale, P&C, Radio &Television Belgique Francophone, BIC, Eternit, Levis Paintings, Hoegaarden and Amnesty International.
Creation of campaigns mainly for Delhaize, Loterie Nationale, P&C, Radio &Television Belgique Francophone, BIC, Eternit, Levis Paintings, Hoegaarden and Amnesty International.